Heineken Experience: A Unique Experience in the Heart of Amsterdam

If you’re visiting Amsterdam, there’s one experience you absolutely can’t miss: the Heineken Experience. This interactive tour of the world-famous Heineken brewery offers visitors the chance to discover everything about the iconic brand, its history and the brewing process.

Whether you're a beer lover or curious about the world behind the brand, the Heineken Experience offers something for everyone.

What is the Heineken Experience?

The Heineken Experience is an interactive tour that takes you through the history of the famous Dutch beer brand. The former brewery, which has been converted into a museum and experience center since 1988, is located in the center of Amsterdam.

Here you will have the chance to learn all about the origins of Heineken, the brewing process, the marketing and of course the role of beer in global culture.

What to expect during your visit?

Heineken Experience offers a unique and dynamic experience that goes beyond a traditional guided tour. The visit is divided into different interactive stations, where you can learn about the brewing process, the history of the brand, and how it was promoted worldwide.

History of Heineken
You will begin your adventure by learning about the founding of Heineken in 1864. From its founding by Gerard Adriaan Heineken to the global expansion of the brand.

The brewing process
In this part of the tour you will discover how Heineken gets its taste. You will learn all about the four main ingredients: water, malt, hops and yeast. In addition, you will see how these ingredients come together in the brewing process, using the latest technologies and methods.

The Heineken brand
Heineken is not only known for its beer, but also for its iconic advertising and sponsorship activities. This part of the tour takes you through the evolution of Heineken’s marketing campaigns and its partnerships with events such as the UEFA Champions League.

Tasting Heineken
Two glasses of Heineken beer are included. At the end of the tour you will also have the chance to drink these glasses in one of the modern bars in the former brewery.

Heineken Interactive Activities
There are various activities, such as tapping a beer and experiencing Heineken's role in pop culture.

Tips for a successful visit

• Book your tickets in advance: It is a popular attraction in Amsterdam, so it is a good idea to book your tickets online. This will save you time in line and guarantee your entry.
• Time of your visit: It is especially busy on weekends and during holidays. Plan your visit in the morning or early afternoon to avoid the crowds.
• Plan your tour: The tour lasts approximately 1.5 to 2 hours. Plan your visit in the morning or afternoon, so that you have enough time to explore the city after the tour.

Why the Heineken Experience is a Must-Do in Amsterdam

Because it is an experience that takes you along everything that has made Heineken a global icon. It is an ideal attraction for anyone who wants to learn more about Dutch culture but also about Heineken's role in the world.

Conclusion: Experience the World of Heineken

Heineken Experience offers a unique and fun way to learn more about this iconic beer brand. The combination of history, interactive elements and of course the opportunity to taste Heineken, makes it a must-visit in Amsterdam.

Would you rather take the brewbus to the micro breweries in Amsterdam? That is also possible, click here for more info & tickets.